NIVRUTI Division Introduces "Food is Medicine" Initiative to Transform Healthcare Through Nutrition

HANS IT Team
Jun 13
2 min read

[INDIA, June 13, 2025] - NIVRUTI Division is thrilled to announce the launch of its trailblazing initiative, "Food is Medicine,"aimed at revolutionizing healthcare by leveraging the therapeutic power of nutrition. This innovative program integrates clinical dietetics into mainstream healthcare, emphasizing the pivotal role of food in preventing, managing, and treating diseases.

Empowering Health Through Nutrition

The "Food is Medicine" initiative is designed to empower individuals to take charge of their health through informed, evidence-based dietary choices. NIVRUTI Division aims to complement traditional medical treatments with:

Personalized Nutrition Planning: Custom diet plans tailored to individual health conditions, genetics, and lifestyles.
Nutraceutical Food Formulation: Specialized food products crafted to address health issues like diabetes, hypertension, and digestive disorders.
Clinical Diet Counseling: Expert advice from registered dietitians and nutritionists.
Disease Management Through Nutrition: Evidence-backed interventions for chronic conditions such as cardiovascular diseases, obesity, and certain cancers.
Research and Development: Ongoing studies to explore the therapeutic effects of food, ensuring cutting-edge nutritional solutions.

Guiding Principle:

Nishkam Vruti

Rooted in the philosophy of Nishkam Vruti—selfless service to humanity—this initiative is committed to providing accessible, effective nutritional solutions to improve public health without personal gain.

Impact on Disease Prevention & Management

The initiative focuses on both curable and controllable conditions:

Curable Conditions: Mild iron deficiency anemia, vitamin deficiencies (scurvy, rickets), and certain gastrointestinal issues.
Controllable Chronic Diseases: Diabetes, hypertension, cardiovascular diseases, obesity, colorectal cancer, osteoporosis, and autoimmune disorders.

Nutraceutical Food Formulas will be developed to support these health goals, including:

Diabetes Management Formula
Cardiovascular Health Formula
Digestive Health Formula
Anti-Inflammatory Formula

About NIVRUTI Division

NIVRUTI, a division of M/s. HNS Foods and Beverages Limited, is dedicated to advancing health through innovation and scientific research. The "Food is Medicine" initiative exemplifies its commitment to holistic health and well-being.